Email us or call (919) 313-6669. is operated by Gordon Asset Management, LLC. Please visit to learn more about our firm.

About Gordon Asset Management, LLC

Gordon Asset Management is an SEC Registered Investment Advisory firm located in Durham, North Carolina. Our firm provides wealth management services to individuals and ERISA 401(k) fiduciary services to institutional clients. We have served the retirement plan market for more than 30 years. Members of our firm are extremely active in the retirement plan community, serving in a leadership capacity in various organizations such as The National Association of Plan Advisors and The American Society of Pension Professionals and Actuaries.

Gordon Asset Management launched last year as an outlet for our Service Provider Disclosure Review (“SPDR”) service. The SPDR is a formal written assessment that we developed alongside with the Centre for Fiduciary Excellence (“CEFEX”) ( and national ERISA legal firm Drinker Biddle ( The goal of the SPDR is to provide busy plan sponsors with a means to obtain tangible fact-based evidence that their plan is in compliance with fee disclosure and reasonableness regulations under ERISA § 408(b)(2). Effectively, the SPDR constructs a ‘moat’ around your retirement plan, helping you to fend off DOL auditors and potential litigators.

Joe Gordon

Managing Partner at Gordon Asset Management, LLC
Joseph M. Gordon is a licensed Certified Financial Planner™ (“CFP®”) and Certified Investment Management Analyst (“CIMA®”) with over 30 years of professional experience in the financial services industry. He is also an active member of leading pension and financial services organizations, including the Financial Planning Association, The American Society of Pension Professionals and Actuaries, The National Association of Plan Advisors, The Forum 400 , AALU, and the Investment Management Consultants Association.

A graduate of the University of North Carolina at Chapel Hill, he is the founder and managing member of an independent SEC registered investment advisory firm since 2001, Gordon Asset Management, LLC, which provides wealth management for high net worth and high income individuals, retirement plan consulting for businesses, and exit planning services for retirement and transitional planning needs of closely held business owners. Previously, he was majority owner of both an investment advisory firm and 401(k) daily record keeping firm dating back to the early ‘80’s.

A published co-author of three highly acclaimed financial books covering wealth management, retirement planning and business transition planning; he is a frequent speaker before professional and civic groups. He holds the Accredited Investment Fiduciary Analyst (“AIFA®”) designation from The Center for Fiduciary Studies. He has the ChFC and CLU designations coupled with a Master of Science degree in Financial Services from the American College in Bryn Mawr, PA. He is an Associated Professional Member (“APM”) with The American Society of Pension Professionals and Actuaries.

Todd Zempel


ERISA Operations Manager at Gordon Asset Management, LLC
Todd E. Zempel is a Qualified 401(k) Plan Administrator with nearly a decade of diverse industry experience. Todd began his career as a licensed Financial Advisor in Michigan after
graduating from Northwood University with degrees in Banking & Finance and Business
Management. He then transitioned to Great-West Retirement Services where he served as an
Institutional Account Manager; overseeing the operations of 150 retirement plans.

Prior to joining Gordon Asset Management, LLC., Todd served as Retirement Plan Specialist for
Gilliam Coble & Moser LLP., a Third Party Administrator, where he assisted clients with all
aspects of retirement plan administration including contributions, distributions, compliance
testing, EPCRS consulting, conversions, and new-plan setup. Todd is a member of the American
Society of Pension Professionals and Actuaries where he serves on the Legislative Relations

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